Making Investment Accessible for Everyone
We started Gryno Hvemo in 2022 because too many people felt locked out of investing. Markets seemed complicated, jargon was everywhere, and most resources assumed you already knew the basics. That didn't sit right with us.
How We Got Here
Both of us spent years working in finance—watching clients struggle with the same questions over and over. Why does diversification matter? What's a reasonable return? How do I even start?
The answers existed, but they were buried in textbooks or hidden behind paywalls. So we decided to build something different. A place where beginners could actually learn without feeling intimidated.
We launched our first workshop in a community center in Orillia. Twelve people showed up. By the end, they were asking real questions and making plans. That's when we knew we were onto something.
What Drives Our Work
Clear Language
No unnecessary jargon. We explain concepts the way you'd talk to a friend—plain and straightforward. If something sounds confusing, we'll say it differently.
Realistic Expectations
Investing takes time and patience. We don't promise overnight success or guaranteed returns. Instead, we focus on building solid habits that compound over years.
Accessible Entry Points
You don't need thousands of dollars to start. We teach strategies that work with smaller amounts and grow as you do. Everyone begins somewhere.
Our Teaching Method
We've learned that most people don't need advanced theory. They need practical steps they can take today. Our programs focus on actionable knowledge—things you can apply right away.
Each session builds on the last. We start with the fundamentals: what stocks and bonds actually are, how markets function, why fees matter. From there, we move into portfolio construction, risk management, and long-term planning.
- Small group sessions that encourage questions
- Real-world examples from Canadian markets
- Ongoing support after your initial program
- Resources you can revisit anytime
We're not rushing anyone through material. Learning about money takes time, and that's okay. Our goal is understanding, not just completion.
Who's Teaching
We're a small team, and that's intentional. It keeps things personal and lets us focus on quality over quantity.
Elara Thorseth
Elara spent eight years at a mid-sized brokerage before getting frustrated with how inaccessible advice felt. She designed our core curriculum and teaches most of our beginner courses.
Siobhan Kallio
Siobhan handles program development and works with community partners across Ontario. She's passionate about making education available in smaller towns, not just big cities.
Ready to Get Started?
Our next beginner cohort starts in September 2025. Spots are limited because we keep groups small. If you've been putting off learning about investing, now's a good time to change that.
Reach Out Today